In a crowded and competitive marketplace, the voice of a customer is crucial. Their opinion matters and will essentially make or break a new product launch. Being able to understand and pinpoint the needs of a customer will lead your organization to continued success. Tune in to hear, Fractional CMO, Angelo Ponzi, as he discusses how to navigate the market by using rationale and emotions to connect with customers while being able to identify what they want, and be prepared for any looming concerns that may arise.

* – The road to growth* – Learning from chaos* – Why the voice of a customer is crucial* – The importance of a competitive intelligence program* – Planning is easy, implementation is hard* – How to walk & talk in a crowded marketplace* – The emotional and rational standpoint

Website:

https://www.theponzigroup.com/

Full Episode Transcription :(Time code does not match final audio/video)

Angelo: (16:15)You know, and I, and you know, I have a podcast and it’s about, for me it’s about education and essence learning and how can my listeners benefit as in your case benefit from someone like me or like you that can impart some wisdom in the, in the way think how would they went about, for example, growing their business and how can someone else learn from that? Ups and downs. A lot of my presentations are about growth and you know, I, I talk about the road to growth and I have this visual of this shows all these twists and turns and ups and downs, you know, rocks in the way. And because it is, it’s not a straight line. If it was, you know, we’d all be successful in business. And so how do you continually learn from those? My, my first business I was 23, I have this fantastic idea. These older guys, I was in doing some, I worked for an advertising agency and it was an opportunity to take it from the things I did in school to actually practical. I love the film business and I thought I’d take my marketing skills and go work for, you know, giant studio and I didn’t want to be an actor, but I wanted to be in production and you know, drive movies and you know, success and all that. So these guys at time, 23, they were 45, 46 convinced me that we can start up a film business in orange County, California. And in the strategy I was really ignorant at that time was like, well bring Hollywood to orange County and that didn’t work.Angelo: (17:50)I was in and out and eight months. But what I learned about business and what it took to, and not even the skill set that I have, it just business and understanding how to, you know, motivate and convince people that your idea is solid and get them excited about that aspect. You get them to join and you know, want it, have interest in and hopefully consideration and trial on what you were offering. I took that to heart and it was seven years later that I started my second business and it was as a consultant, I left the ad business and I worked, my consultancy was to other advertising agencies. So now I’m basically selling the people who had been in my situation and I was able to really understand their side, that I had to understand their motivation for bringing on someone like me. And I was able to craft and pitch myself and, and provide them solutions that would benefit their customers. That that propelled, you know,