The VOD platforms have shown their dominance once again with the Golden Globes and Netflix gain of 4 time more nominations than others, with HULU and Amazon rounding out the pack, while traditional studios remain in the shadows. The studios are basically saying:  "Netflix, you know what? You go ahead and run Hollywood now.” Following the Big Tech influence is Apple’s purchase of CODA at Sundance for a record breaking $25 Million after a bidding war with Amazon.   

This trend changes many elements as Tech companies don’t function in the same models, but content makers can be quickly turned into luddites if they don’t keep up with the new demands and deals.   Evidence of change is also coming to the OTT space. Apple brings on Warner Bros veteran JP Richards to become head of film marketing strategy at Apple TV+. He joins the team to influence of Apple’s growing ambitions in original content.    

And watch out for the Gaming companies that their ability to increase the gross engagement time over content makers. The platforms desired metrics of Total Viewed Hours won’t be able to compete with gaming time. Following our discussion with Sean Haran at Gearbox, we see the trend continue with Riot Games hiring of Ryan Crosby from Hulu and Netflix.  This is clearly the indication that new studios are in the works.