Richard Babick, President of Design Research, LLC joins host, Fran Groesbeck as they discuss market research and the role it plays in today’s economy.

In a time when retail opportunities are shrinking due to the pandemic and the rapid transition to online selling, market research is more important than ever. The buying patterns of consumers are evolving.

It’s much more economical to discontinue an investment in a product that consumers don’t want than it is to take it all the way through the expense of tooling, manufacturing, packaging, and shipping only to have it fail in the marketplace. What previously made sense on a shelf next to a successful product may not work today because your product may not be on a shelf anymore.

There’s always a risk of product failure. In this episode, learn how quantitative and qualitative research can provide some insurance against product failure.

Additional Resources:

• Design Research, LLC
• Richard Babick | LinkedIn