We spoke with Tamar Lyons about her journey from traditional media to leading a thriving social media marketing agency.

Tamar shares how organic strategies and understanding metrics have helped her clients achieve over 200 million views while navigating her own challenges, including divorce, along the way. She highlights the power of community, the importance of client relationships, and why consistency matters more than perfection in business.

Tamar also opens up about her podcast, Unapologetic Confidence, and the mission to inspire others to embrace their voice and take up space. This is a conversation about resilience, growth, and redefining success on your terms.

Connect with Tamar:

https://www.lyonsdigitalmarketing.ca/

https://www.instagram.com/lyonsdigitalmarketing

Podcast:

https://open.spotify.com/show/7ACQ1gDsjWrkiHfS6nlIsl?si=179795cba76d4dc6

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TAKEAWAYS

•Tamar transitioned from traditional media to social media marketing during the pandemic.

•She emphasizes the importance of organic marketing strategies and understanding metrics.

•Tamar's agency has achieved over 200 million views for clients through effective content strategies.

•Client relationships are crucial; being coachable and open to feedback leads to better results.

•Navigating personal challenges can impact business, but having a supportive team is essential.

•Self-compassion is important during tough times; it's okay to focus on maintaining rather than scaling.

•Tamar's podcast, Unapologetic Confidence, encourages individuals to embrace their worth and take up space.

•Metrics are often misunderstood; understanding them can significantly improve marketing strategies.

•Tamar believes that everyone has a voice that matters and can impact others positively.

Consistency in business is more important than being the best.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

TIkTok ► https://www.tiktok.com/thestrateshow

Website ► https://www.stratshow.com

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📖 CHAPTERS 📖

00:00 Introduction and Guest Introduction

10:18 Tamar's Journey into Social Media Marketing

17:06 Building an Agency and Achieving Viral Success

20:33 Understanding Metrics and Their Importance

23:58 Engaging with Your Audience Effectively

24:43 Sensing Client Compatibility

26:58 The Importance of Coachability

28:19 When to Outsource Social Media

30:28 Navigating Client Relationships

32:44 Transforming Established Brands

35:17 Personal Growth Through Adversity

38:27 Finding Balance in Business and Life

44:32 Unapologetic Confidence and Taking Up Space

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