In this episode of Coffee & Closings, Ethan sits down with Mike and Shelly, the husband-and-wife founders of Peak City Coffee, to hear the story behind one of the Triangle’s most beloved specialty roasters. They share how a backyard hobby turned into a full-scale roasting business, the leap of faith to go all-in, and why sourcing specialty-grade beans and telling a story through coffee matters. The conversation dives deep into the roasting process, seasonal blends, entrepreneurship, family involvement, and building a brand rooted in community—all while tasting Peak City favorites like Full Steam, Whispering Pines, and Snow Camp.