In this episode, we explore the various aspects of choosing the right keywords for SEO and the implications they have for a content strategy and, ultimately, the target business.

The main talking points include:

1. The importance of keywords in SEO
2. Choosing the Right Keywords
3. Keyword Research and Strategy
4. Understanding Traffic and Relevance
5. Balancing Keyword Difficulty and Search Volume
6. Expectations and Misconceptions

Shoutouts

Mike Michalowicz – https://mikemichalowicz.com/