如何和外国朋友介绍双十一

【What is Double 11 in China?】
November 11th has become a special festival in recent years. With four characters of “1”, this date is known as Singles' Day in China. With heavy promotions from businesses such as Alibaba, it has become now widely known as the most popular shopping festival among Chinese consumers.

十一月 November
十一月十一日 Nov 11th
节日 festival
光棍 Single/ Bachelor
促销 promotion
电商 e-commerce
消费者 consumers

【Double 11 as the Singles Day】
On this day, young people will hold singles' parties to match couples or simply have fun. Some choose to end their single life status by showing love or proposing for marriage.

配对 match couples
求婚 propose

【When did Double 11 Festival Start?】
In 2009, Alibaba held the first Double Eleven Shopping Festival on Taobao.com, storming the online shopping for the very first time. Three years later, with coming 2012's Bachelor’s Day, more than 10,000 businesses, cooperating with e-commerce sites, rock the shopping festival again. Now all online and offline retailers participate in this shopping festival.

合作 cooperate
网站 website/ site
线上 on-line
线下 off-line
零售商家 retailer


【Critics】
非传统 Not a traditional festival but only become popular these years
被炒作 Utilized by businesses and formed into another big shopping day
冲动消费 It is regarded to lead to irrational consumption