In this episode, Jules White discusses the importance of remembering the job of your website is to drive sales and grow your business. Reflecting on a week spent organising and strategising, Jules explores why dedicating time to your website's content and optimisation is crucial for achieving better results.

Key Takeaways:

• The Importance of Website Focus: Jules emphasises the value of investing time in your website, highlighting how quality content like blogs and podcasts can more effectively nurture potential clients compared to social media posts.
• Strategic Content Mindset: Jules explains why it's important to think strategically about the content you create and how it aligns with different stages of customer awareness.
• Bringing Traffic Back to Your Website: Jules explains the need to direct traffic from social media and email lists back to your website, where conversions are more likely to occur. She discusses the importance of optimising your website to support this goal.

Resources mentioned in this episode:

• Learn about our Google Profile Optimisation services and their impact on local SEO.
• Consider joining our free Facebook community where we discuss strategies for improving website performance and share insights tailored to your business needs.

Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

If you're looking to understand why focusing on your website is key to increasing sales and driving your business forward, this episode provides valuable perspectives to help you get started!

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