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024⎢Category-Creators⎢The secrets to build a category creator in AEC-Tech⎢Why starting with services (and not software) is a secret recipe
This week:
Secrets how to build a category-creating firm in AEC-technology and Construction-technology:
In this episode, Patric and Shub dive deep into what it takes to create an enduring category leader in the construction tech space. They discuss how the most successful startups begin by targeting a narrow customer segment where they can deliver instant utility through excellent, tailored products. The show also covers how top construction tech disruptors find unusual methods to serve strong but overlooked needs, by creatively tapping into customer disappointment with current inadequacies in the market.
Additionally, the hosts explain that it takes 3-5 years of iteration and perfecting the product-market fit before category creators in AEC really break out, despite often appearing sluggish and risky in early stages. The episode also provides advice to founders on avoiding superficial analogies when attempting to adapt proven business models to new geographies or verticals. It's critical to analyze subtle differences in incentive structures, operations and value chains at a granular level first. Finally, Patric and Shub discuss why substantive customer traction and product usage metrics matter far more for assessing construction tech startups than vanity fundraising figures do.
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By Patric HellermannThis week:
Secrets how to build a category-creating firm in AEC-technology and Construction-technology:
In this episode, Patric and Shub dive deep into what it takes to create an enduring category leader in the construction tech space. They discuss how the most successful startups begin by targeting a narrow customer segment where they can deliver instant utility through excellent, tailored products. The show also covers how top construction tech disruptors find unusual methods to serve strong but overlooked needs, by creatively tapping into customer disappointment with current inadequacies in the market.
Additionally, the hosts explain that it takes 3-5 years of iteration and perfecting the product-market fit before category creators in AEC really break out, despite often appearing sluggish and risky in early stages. The episode also provides advice to founders on avoiding superficial analogies when attempting to adapt proven business models to new geographies or verticals. It's critical to analyze subtle differences in incentive structures, operations and value chains at a granular level first. Finally, Patric and Shub discuss why substantive customer traction and product usage metrics matter far more for assessing construction tech startups than vanity fundraising figures do.