Too many entrepreneurs are underpricing their products and services. The big problem with underpricing is that it actually turns away buyers – especially the best buyers.

During my trip to Ft. Myers, Florida I had three separate experiences where low prices almost made me not buy. I want to tell you about those to help drive home the thought process a buyer might go through and how your low prices might end up costing you the sale.

If you're wondering about your pricing or trying to find the confidence to charge more, you'll certainly be motivated to raise your prices after listening to this episode.