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025 - David Meerman Scott on Why Most Marketing Sucks, New Rules of Marketing & the $16M Blog Post
In this episode I interview no other than International Best Seller of the world's most popular marketing book, Mr David Meerman Scott!
Check out the show notes and full transcript of interview: www.redpandas.com.au/ep25
The 'Godfather' of Inbound Marketing talks about what has remained consistent in his books after 10 years, why great content will always there for the taking, the power of personas, real-time marketing and what peeves him off in the industry.
Links:
www.redpandas.com.au/ep25
www.davidmeermanscott.com/
http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/
https://twitter.com/dmscott
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By InboundBuzz
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In this episode I interview no other than International Best Seller of the world's most popular marketing book, Mr David Meerman Scott!
Check out the show notes and full transcript of interview: www.redpandas.com.au/ep25
The 'Godfather' of Inbound Marketing talks about what has remained consistent in his books after 10 years, why great content will always there for the taking, the power of personas, real-time marketing and what peeves him off in the industry.
Links:
www.redpandas.com.au/ep25
www.davidmeermanscott.com/
http://www.davidmeermanscott.com/books/the-new-rules-of-marketing-and-pr/
https://twitter.com/dmscott