In this episode Nat and Yas share an exercise on how you can brainstorm your new digital product and how you can make a greater impact using your gift and zone of genius. Here in the wild west of digital marketing many of us are voyeurs. We watch other successful entrepreneurs, but we often don’t take action because there is too much data out there, and it's hard to nail down that thing that makes you different. In this episode we discuss a simple exercise that can help you get closer to that “thing” that will make you different and stand out.