Sign up to save your podcasts
Or
Share 025: Jim Sterne | Artificial Intelligence and Machine Learning for Marketing
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
025: Jim Sterne | Artificial Intelligence and Machine Learning for Marketing
Key Takeaways:
- You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. You just need to understand the foundation of marketing and the role you play in protecting the data that your customers you with.
- Strive to understand the big picture of how customer data flows through your system and “smell check” it for biases – then raise your hand when something goes awry.
- Marketers are a strong force when partnering with a machine, no doubt. But remember: it’s that balance between the human elements of the equation (our brains and our ability to gut check data and analysis) with the tech that can take all this data, process it, and help us accomplish wonders at scale.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/AI-machine-learning-marketing-jim-sterne
View all episodes
By EmarsysKey Takeaways:
- You don't have to understand all of that ins and outs of AI to be a successful, responsible marketer. You just need to understand the foundation of marketing and the role you play in protecting the data that your customers you with.
- Strive to understand the big picture of how customer data flows through your system and “smell check” it for biases – then raise your hand when something goes awry.
- Marketers are a strong force when partnering with a machine, no doubt. But remember: it’s that balance between the human elements of the equation (our brains and our ability to gut check data and analysis) with the tech that can take all this data, process it, and help us accomplish wonders at scale.
Full Shownotes:
- https://www.emarsys.com/en/resources/podcasts/AI-machine-learning-marketing-jim-sterne