This is a story about using your transferable skills to go for it anyway — when you don’t really know what you’re doing. I would estimate that over half the clients I work with on career branding are senior-level managers who want to change industries but they’re not sure how to do it, or if they even can. I know that you totally can change industries if you want to, and you can also change job types — in fact, you can do whatever you want if you allow yourself to think creatively about all the different ways that your skills can be applied. That’s the first step. The second step is changing your mindset around change being a dangerous and risky pursuit to become more flexible. In this episode, I’m talking with Laura Bryce, co-owner of Dresst.ca, a Canadian clothing rental brand that Laura and her partner, Kelly Pigeon, started after 10 years building a career in an entirely different industry. Kelly and Laura didn’t just change jobs and industries, they changed job types too, from employment to entrepreneurship, with a gut feeling and loads of gumption. Most of the conversations I hear about women entrepreneurship are sugar-coated and gloss over the strategic thinking involved in building a business. I’m excited to have Laura on the show because she does a really good job of explaining the step-by-step process she and Kelly took to build Dresst.ca to become a successful brand in Canada by not working hard to reinvent the wheel. Let’s talk to Laura.