Today I’m chatting with Lena Skvagerson, the lead designer and visionary behind Annie’s Signature Designs. Lena joined Annie’s in 2014, bringing with her over 25 years in the European design markets. We talk about her vision for the new Annie’s Signature Designs Summer Love Collection, 20 + upscale knit and crochet patterns, released April 2016. We also talk about her experience as both Associate Producer and knit and crochet expert on the Annie’s PBS television series, Knit and Crochet Now!, and what it’s like creating this popular show.

 

“If you’re already living your passion, you definitely have potential… you shouldn’t be afraid to get out of your comfort zone and get started even if it’s a small step.”

— Lena Skvagerson

Episode highlights:

* Get the scoop from Lena about the making of the new Summer Love pattern collection from Annie’s Signature Designs.

* Why this is so different than anything Annie’s is done to date and why it’s so unique.

* What it’s like being part of the Annie’s PBS television show, Knit and Crochet Now! as both an expert and the Associate Producer.

* Advice for someone just starting out- Lena believes that if you have passion then you’re already halfway there. 

I’m listening to @LenaSkvagerson, visionary behind #AnniesSignatureDesigns on #PowerPurlsPodcast
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ENTER FOR YOUR CHANCE TO WIN!

The Chamisal Tee, designed by Lena + all the Plymouth Vivara yarn you’ll need to make the pattern!

CLICK HERE TO ENTER

Contest ends midnight, April 30, 2016

View the Annie’s Summer Love Knit Lookbook here and watch the video below to see this design in action! 

Mentioned in this episode:

KnitandCrochet.com, the Annie’s PBS television series. Learn more about All-Access membership details.

Learn more about Lena and Annie’s Signature Designs:

The NEW Summer Love Collection and the full lineup of Annie’s Signature Designs patterns: AnniesSignatureDesigns.com

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