The Lobster is a prolific You tuber and is the host of the highly successful and insightful You Tube channel - LowEnd Lobster. LowEnd Lobster is an informative bass guitar channel specialising at reviewing and modifying bass guitars of all varieties. We delve into Lobster’s history as a musician but also the keys to building a fantastic community of which he has done in a relatively short period of time. This episode explores how he built his channel, why he built his channel and we discuss his setup, what it costs and the production behind each episode. We also discuss the metrics on offer from You Tube including his specific metrics and financials. If you’re looking to delve into the world of You Tube channels as an artist or creative this is a great episode to inform you on what, how, when and why. Lobster is also set to do an episode explicitly on ‘How To of You Tube’. Check out The Lobster’s channel and his amazing community at Discord.