Gary Coxe never takes no for an answer—and he says that kind of dogged persistence is the single most important quality for success in business. It separates those who get what they want from those who don’t, and it’s the reason he’s made millions. Gary explains how your own head games are getting in the way of you making the sale or landing the client, why false hope is causing you to pump the brakes when you should be hitting the gas, and why persistence and follow-up are the two key actions you need to be taking every day.