The Episode in 60 Seconds

What is Account-Based Marketing and is it best for your company? If you deploy an ABM strategy, how does it affect the relationships between marketing and sales? What metrics do you need in place to make it effective?

Jennifer Pockell Dimas from Gigster discusses:

• Where digital transformation resides best in your company
• What Account-Based Marketing is
• The Power of ABM
• How the pandemic has proven the power of distributed and remote teams

Our Guest

Veteran marketing leader, Jennifer Pockell Dimas, has led marketing teams at Polycom, Demandbase, and Plex. She was CMO at Egnyte, and now serves in the leadership role at Gigster. She's also an advisor at Sendoso, a member of Revenue Collective, and she co-founded Women in Revenue. 

Gigster

Gigster has always helped their customers transform their offerings to their own customers. They have curated a global talent network made up of developers, project managers, technical architects, dev ops, machine learning experts, and more to help establish distributed teams to help your company build your solutions. (Jen goes in depth about Gigster at 4:20 and how they've developed a new platform to help you manage your internal and contracted talent.)

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Women in Revenue

To empower current and future women leaders in technology sales and marketing roles with education, support, and networking opportunities. (Jen discusses how it has grown to over 3,000 members at at 2:30 in the podcast.)

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Show Notes

Digital transformation happens best when there is joint ownership throughout the organization. Hear more at 

Remote teams are happening. If you don't change the way you are behaving when you are a remote, distributed team, you will have less success. -- Jennifer Pockell Dimas

What is Account-Based Marketing?

A company should focus its resources and attention on the accounts and people most likely to become customers. So it's a way of creating focus and also of increasing impact. — Jennifer Pockell Dimas