Main talking points

In this episode, we chat through structuring SEO retainers and how to sell them effectively. The main talking points include:

• Importance of having a clear, structured framework for SEO services that outlines what the agency delivers and how they operate, with potential scalability.
• The risks of not having a structured offer and how clients can influence the services' scope without a clear framework.
• Broader application of these principles beyond SEO, including web design and other services.
• Challenges in defining monthly recurring services, especially in SEO, compared to project-based services like website development.
• How an onboarding or discovery phase helps you properly set up clients, understand their needs, and build an effective strategy.
• Emphasis on setting clear expectations from the start to prevent misunderstandings about deliverables and to maintain client satisfaction.

Links

• Book a Strategy Session