In this episode, Jules breaks down why link building is important for websites and its critical role in SEO. She explains how both internal and external links contribute to your website’s domain authority, increasing its trustworthiness and ranking potential on search engines like Google.

Key Takeaways:

• Why Link Building Matters? Learn the importance of making the most of every opportunity for building website links, whether or not you create a whole strategy around link building.
  
  
• What is Domain Authority? Learn how your website’s domain authority is determined and why it's essential for ranking on the first page of Google.
  
  
• The Role of Internal and External Links: Discover how linking within your site and building external links can boost your SEO.
  
  
• Building High-Quality Links: Find out why relevance, quality, and quantity are the top three factors in successful link building.
  
  
• Practical Link-Building Tips: Learn how to naturally build links through guest posts, podcast appearances, and even your Google Business Profile.

Resources mentioned in this episode:

• Free Beginner's QuickStart Guide to SEO – Get started with optimising your website for search engines.
• Free Website SEO Report – Request a personalised report to assess your website’s current SEO status.
• Moz Domain Authority Checker – Check your website’s domain authority and see how you can improve.

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Related Content:

• Listen to Episode 9: Content Strategy - Your Roadmap to a Streamlined and Successful Online Presence

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