If you advertise and sell in a newspaper does that make you a "newspaper business"? No. That also means you are not an online business just because you advertise and sell online.

In this episode we'll discuss the 3 reasons why you're not an online business, balancing your online acquisition channels AND your online / offline channels and the dangers of not doing so, and how you can start taking your marketing offline to sell more online.

Topics Discussed Throughout This Interview

• 3 reasons why you're not an online business

• The three M's in marketing

• Balancing your online acquisition channels AND your online / offline acquisitions channels - and the dangers of not balancing between the two.

• Examples of over-reliance on acquisition channels.

• Finding your customers where they hang out.

• Driving online sales with offline promotions

• Referral programs

• Email collecting

• Plus much more

 

Links/Resources

• Pura Vida Bracelets

• Blenders Eyewear

• Dan Kennedy

  Thank You For Listening & A Simple Request

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Cheers,

Austin & Chad!  

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