Wondering how to get that courage to finally get your business idea off the ground? I sat down with Steve Aitken and Jose Manuel Rivera of Miami startup Jarly to talk about how they got the idea for their business, their current traction, and what it’s like to launch a hyper-local business in Miami.  These guys are bringing happiness to Miami, one delivery at at time with fresh, artisan-baked goods from local bakers.

We had a great chat covering:

- How they got the idea for Jarly while living in San Francisco and pivoted their business based on early feedback.

- Insights they’ve gained by making deliveries themselves and how its shaping the evolution of their service.

- Why they’ve chosen Miami to launch their startup and how they hold each other accountable while being roommates AND officemates.

 

Getting started

1:30 - Where they got the idea for Jarly

3:15 - How they started with one model in S.F. and quickly pivoted

5:00 - What gave Steve the confidence to leave his regular job and make the jump

 

The Business

6:45 - How they generate revenue and how they think about evolving the business

10:00 - How they are “bringing happiness” to their customers with a hands-on delivery process

11:00 - Insights they gain by doing deliveries in person and how it informs their business

14:45 - Biggest challenges at the moment

17:05 - How’d they get customers if they had no tech

19:00 - How they keep each other accountable

20:15 - Pros and Cons of doing business in Miami

 

Closing questions

22:45 - Best advice they’ve received

24:15 - Books they’d recommend to aspiring or current entrepreneurs

25:00 - What they’d do if brand new to Miami and only had $500 to start a business

 

Mentioned in this episode

Zero to One

Delivering Happiness