In this episode of Coffee & Closings, Ethan sits down with Daniel Gluckin, founder of the Gluckin Group, to talk about building a real estate brand by being yourself. Daniel shares his journey from DJ to REALTOR®, how “The Running Realtor” helped him stand out on social media, and why consistency and creativity matter more than perfection. They dive deep into content creation, team leadership, mistakes he made—and fixed—while building his team, and what it really takes to grow without losing your identity. The conversation also hits on fatherhood, work-life balance, and running your business instead of letting it run you—all while reviewing Black Rifle Coffee Company’s Spirit of 76 Medium Blend.