In 20+ years of working with startups and scale-ups, Matt Wilkinson has learned a few things. He joins Brett Kistler on the show to talk about how he is applying those lessons to his newest endeavor: SameSide (sameside.io). SameSide aims to remove the friction and time-wasters from business-to-business commerce by creating a solutions-based blueprint to tackle business problems, then linking businesses with the right experts and partners, the first time. It's a whole new way to approach B2B commerce, and attempting to shift such a massive industry can feel like a herculean task. Matt shares his philosophy about carving out a path for startup success, what inspires him to keep tackling this problem, and more.