La'tifah Atkinson-Campbell, is a Prince's Trust Young Ambassador and the founder of Bake That Cake, a company specialising in bespoke sculpted cakes.

 

With over seven years experience in the Cake Industry, La'tifah has made cakes for many high profile figures including her Majesty the Queen and Prince Charles. 

In this episode, you will learn why everyone can't be a customer for your business, an insight into how the Princes Trust can help your business and why you should get your customers to pay upfront for your services.

Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal