In today's episode, Evan Santa from CommerceBear shares ideas and insights around building sales teams that can consistently create full-funnel freedom. Evan is a talented and experienced sales leader having helped build sales teams in some of the world's leading companies, including TouchBistro and VidYard. He goes through some of the techniques he used to create successful sales teams and reveals the key defining traits of a top sales performer.

What You'll Learn:

- Why building the ultimate sales team starts at recruiting

- How to identify and mold the team lead 

- Why the #1 sales killer is ambiguity

- VidYard’s strategy for building efficient sales teams

- How to remove friction from your sales cycle

- When and how to talk about pricing during a sales conversation

- How to diagnose your sales pipeline to increase performance

- Why elite mentality is very difficult to teach

Building the ultimate sales team starts at recruiting and continues throughout the employee lifecycle. Unfortunately, most sales leaders incorrectly assume that hiring more salespeople equals more revenue. They don't realize that building teams is not a numbers game, and one bad hire could be detrimental to a team's success. Evan affirms that in this highly competitive business environment, you're only as good as your sales team. So, you need to have the right people on board if you're ever going to be successful. 

Resources:

- Commercebear.com https://www.commercebear.com/

- Evan's LinkedIn https://www.linkedin.com/in/evansanta/

- Full Funnel Freedom https://fullfunnelfreedom.com 

- Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/  

- Connect with Hamish Knox on Twitter https://twitter.com/sandlerinyyc