Influence Every Day

026 Influence Is Inert, But It's Never Neutral

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Influence Every Day - Episode 026: Influence is Inert, But It's Never Neutral

Episode Summary: In this thought-provoking episode, Dr. Ed Tori delves into the often misunderstood concept of influence, challenging the common perception that intentional influence is inherently manipulative or deceitful. Drawing from over 20 years of studying influence across various domains, Dr. Tori argues that influence itself is a neutral tool, neither good nor bad, but it’s never neutral in its effects. He emphasizes the moral duty to influence others deliberately for the greater good, especially in roles such as parents, teachers, healthcare providers, and community leaders.

Key Takeaways:

  • Influence as a Tool: Influence is inherently neutral, but how it’s used determines its ethical standing. It can be wielded for good or for ill, but it’s never passive—every action or inaction has an influence.
  • The Social Contract: Dr. Tori explains that ethical influence aligns with the social contract inherent in roles like parenting, teaching, and healthcare. Violating this contract, whether through deceit or self-serving intentions, crosses the line into manipulation.
  • Intentional Influence: To counteract the pervasive influence of powerful industries like fast food, tobacco, and entertainment, those who aim to do good must be equally deliberate in their influence efforts. Being intentional, rather than “winging it,” is crucial.
  • Call to Action: Dr. Tori urges listeners to embrace their duty to influence positively, whether in personal relationships, professional roles, or broader societal interactions. He stresses the importance of deliberate, thoughtful influence in everyday actions.

    • Discussion Points:

    • The ethical dilemmas surrounding influence and the common objections people have.
    • How influence has the power to improve all aspects of relationships when applied ethically.
    • The responsibility of influence in various roles—whether as a parent, teacher, or leader—and how it must align with the social contract.
    • The contrast between the deliberate, well-funded influence of industries and the often unintentional influence exerted by individuals.

      • Quotes from the Episode:

      • "Influence is inert, meaning it is neither good nor bad. It's a tool, and you can use it for good, and you can use it for bad. But here's the thing—it's never neutral."
      • "You have a duty to influence. And so, stop winging it. Be deliberate and serve. Influence for good."

        • Actionable Advice:

        • Reflect on the roles you play in life and the inherent social contracts associated with them.
        • Commit to being deliberate in your influence, whether in personal conversations, professional interactions, or public communications.
        • Consider the broader impact of your influence—are you countering the negative influences of large industries or inadvertently allowing them to win?

          • 00:00 Introduction: The Influence Problem

          00:28 Personal Journey: Discovering the Power of Influence

          01:41 The Dark Side of Influence

          02:37 The Duty to Influence Positively

          03:31 Influence is Never Neutral

          04:18 The Social Contract and Ethical Boundaries

          08:14 The Importance of Intentional Influence

          10:11 Conclusion: Be Deliberate, Influence for Good

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          Influence Every DayBy Dr. Ed Tori