Just Make It

026: Let's Talk Reciprocity & Marketing


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Before Mayke Entertainment, we were Arclight Comics! Tune into the re-release of The Arclight Podcast and get insightful tips, info, and advice on how we make comics. We shared everything we learned from 2009 to 2016. Learn how we branded our company, handled legal issues, character design, story development, and more!

Disclaimer: Please be advised, some of the information, advice, and practices may be outdated and no longer be in use by Mayke Entertainment.

Inside Episode 026: You have to start doing something different and start giving something away to get people to care and pay attention. This market we operate in is incredibly crowded, and in order to stand out you need to embrace, adopt and execute on the Rule of Reciprocity.


Key Takeaways
  • Stop marketing the same way everyone else is. Find a different lane to drive in and own it.
  • There are hundreds of people creating noise and spam asking everyone on Facebook to buy and click their thing. Are you going to become part of the noise or take a different approach?
  • What content can you start giving away for free? What can you share with your audience? What can you teach them?
  • The Rule of Reciprocity says that in many social situations, we pay back what we received from others.
  • Get into the value business. What are you giving to your audience that’s valuable in order for them to not only care, but keep caring about what you’re doing, saying, and ultimately, selling?
  • ...more
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    Just Make ItBy Mayke Studios

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