In this episode of the Sales Prospecting School Podcast, we answer another listener question. Today's question comes from one of the members of our Facebook Group, David W.

If you would like to join our Facebook Group, go here:

https://www.facebook.com/groups/739531776247677/

David asks:

I'm starting our first outbound sales campaign. It's based around a specific time limited offer (Free upgrade on a phone system for a business).

Is it better to:

1) Get a list with multiple email addresses at each company. You might not know who the decision maker is, but the decision maker might not be the one that is really interested in new phones. It could be the receptionist. Blanket all email addresses and then follow up with calls to find out the decision maker?

2) Target only the decision maker in emails and calls?

Here our answer to David's question as well as our biases for or against cold emails.

Let us know if you have any questions.

Thanks for listening to this LEGACY episode of Sales Prospecting School.

Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB

Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4

Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/

Questions or comments? Ted can be reached at: [email protected]

Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh