January 05, 2022

#026, Mitchell Slater On Digital Marketing- 5 Phases of The Customer Journey

16 minutes

Join us on the new episode of the "Finally, Marketing That Works" podcast with our host Mitchell Slater as he shares about the five phases of The Customer Journey and their relevance to your business' success. Get a dose of excellent marketing tips too. So, stay tuned!

#SlaterStrategies

#FinallyMarketingThatWorks

Highlights of This Podcast:

[01:59] So the first part of this Customer Journey number one is interest.

[02:37] the next one in the journey is you go to search for it.

[04:57] And so you invested thousands and thousands of dollars to give Fiona's Flooring a new client.

[05:11] you have to win in every section of The Customer Journey,

[05:44] you want to make sure you're investing in your ranking for your website.

[05:48] just invest in your website to begin with.

[06:07] you want to be investing in your ranking online, which is another word for SEO

[06:52] And then the third piece, okay, is reviews.

[07:37] Now once you get those reviews, you have to respond to them.

[07:55] Always respond with your business name in the response.

[08:44] if you were to get a one two or three star which we consider those to be bad reviews, please still respond.

[09:02] when you respond, really ensure that you're not responding to the person who left a bad review just for them. 12

[10:13] don't argue in the comments that just looks extremely unprofessional,

[10:52] step four, which would be conversion. So they're like, I'm ready to buy. Take my money,

[11:31] You need now their help to tell their friends to leave a review

[13:51] You want to make sure you are just look amazing with your online reputation

[15:10] once the conversion is good, okay, boom! they bought advocacy

YouTube Video Podcast Link:

https://youtu.be/QWEwWQZWP_g

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By Mitchell Slater

33 ratings