“Transparency and authenticity is the new currency. If you don't figure that out, you won't be able to get the purchases because consumers today want to understand what the brand is about … They want to see the humans behind the brand.” -Jake Karls

Episode Description: 

Mid-Day Squares co-founder, Jake Karls is back for part 2! 

 

We’ve heard about Jake’s story and how they came up with the world’s first-ever functional chocolate. This week, we will hear what Jake and Mid-Day Squares have been up to. Just a sneak peek, Jake and his team have received a big offer from a renowned chocolate conglomerate. How did they respond? What happened after? What is Mid-Day Squares’ latest endeavor? And what’s in it for you? If you’re excited to find out the answers, press play and join the conversation! 

 

If you haven’t heard it yet, you can listen to Jake’s interview and everything about Mid-Day Squares Chocolate Bar For Health-Conscious Chocoholics here: 

https://www.justinereichman.com/podcast-episodes/jake-karls 

Connect with Jake: 

Jake Karls is an actuary turned modern-day Willy Wonka. He co-founded Mid-Day Squares in 2018 along with his sister and brother-in-law. They manufacture the world’s first Functional Chocolate Bars: “Everything a chocolate bar isn’t, everything a protein bar wishes it was.” The social skills he acquired from running run a clothing brand (Chase & Hunter) became a strength for Mid-Day Squares, his role being the Chief Rover Officer and Resident Social-Personality. He makes a noise, builds relationships, and spreads love. 

 

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Episode Highlights:

01:26 What’s New with Jake? 

04:50 Giving the Ownership to the Consumers

08:17 Transparency is the New Currency

10:50 Trust is the Key