Bryan Kramer, author of Shareology, joins us in the studio this week to offer some memorable Mic Drop moments. Bryan's unique perspective centers around the idea of connecting with an audience by understanding them as unique individuals. 

He breaks down the six categories that most customers relate to, including:

Knowing your audience will allow you to make better connections and decisions for the event you are planning. For this reason, Bryan created a quiz designed to help people better understand themselves and their customers. 

Beyond that, how people share and how they show up are two important factors that Bryan considers when planning for his own customers. We hope you enjoy this conversation and that it helps you better understand yourself and those who will be attending your event.

Be sure to check out Bryan and his company online!