Think all a farmer has to do is wait until fall to harvest truckloads of delicious tomatoes or corn or squash? Think again! That farmer has worked hard all year long to prepare for that week or two of reward.

He prepared the ground following last year’s harvest.

He planted seeds in the spring.

He watered and fertilized and protected his fragile crops from pests and drought and poor weather.

And finally, after months of work, he enjoys the results.

Your coaching business works the same way, and if you take a page from the farmer’s playbook, you’ll soon be reaping the rewards, too.

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