This Podcast Is Episode Number 0265, And It Will Be About Generating High Quality Lead Generation For Your Contracting Company ----------------------------------------------------------- Today's Podcast Is Based On A Guest Article Is From John Leutermann Founder Big Rock Online Marketing Are you a contractor looking to generate new business leads? You may have already invested in a quality website, but are still failing to see it generate the results you expected. Or maybe you have yet to delve into any marketing at all. In this Podcast Randal interviews John Leutermann, a digital marketing expert who specializes in growing contracting businesses online. Randal and John discuss the important questions you may have when considering investing in internet marketing services.  John has been doing digital marketing for over 10 years. He previously worked for an advertising agency for over five years. At the agency, he managed the websites, SEO, and digital marketing for over 60 local contractors. John currently works at Weather Tight Corporation in Milwaukee, WI as the Web Marketing Manager, a position he has held for over eight years. Weather Tight is Wisconsin’s largest privately owned remodeler specializing in Windows, doors, roofing, siding & gutter protection. John manages all aspects of digital marketing and advertising for Weather Tight. John is also the owner of Big Rock Marketing, a digital agency specializing in helping small and medium businesses grow their businesses online. His agency handles web design, SEO, email marketing, digital advertising, and review management for their clients. What is the main problem internet marketing can solve for your contracting business? As mentioned earlier, creating a visually appealing website is important. However, this simply isn’t enough to consistently bring in new business leads. This is where SEO and internet marketing come into play. These strategies are effective in increasing your digital footprint online, slowly building your online presence, and driving business to your website. How does John differentiate from other digital marketing experts? The most important thing John takes pride in is the level of personal service he provides to clients. Because his agency is smaller in size, he is the main point of contact for his clients. This means he is able to explain the details of the work being done on your account. Larger agencies typically aren’t able to do this, as they usually have an employee whose role is solely communicating with clients about their account. John uses your budget to market your business. How can a contractor determine whether they will be a good fit for pursuing internet marketing? John has 3 questions a contractor should ask themselves to gauge whether they will be a good fit for internet marketing services: 1. Is the client committed to providing resources and budget to online marketing? It is important for a contractor to be committed to internet marketing. If the client is perceiving internet marketing as an expense, it likely is not a good fit for moving forward. Internet marketing, especially SEO services, take about 6 months to start seeing results. After about 12-18 months, the brunt of the leads will start to come through. 2. Is the client prepared to handle more leads while still providing the same level of customer service? The main goal of internet marketing is to help you generate more leads for your business. It’s important for contractors to know they can keep up with more customers seeking their services. The last thing you want is to increase your leads, but then lose business due to poor customer service. 3. What budget is the client able to commit towards internet marketing? This number will depend on the location of your business, as well as the level of competitiveness of your industry. John can help you determine the best option. However, you should have an idea of what you are able to afford to invest...