During this episode Karim Will talk about the Customer Avatar concept, what it is and how important is for a Coach to identify it and consider it .

— Transcript —

Hey what’s up everybody, this is Karim Amri. Welcome to Coaching Secrets Podcast.

We always talk about customer avatar, in most type of business selling services or products , at local or international scale, and what we’re going to talk about t today, is how is this true for coaching and how to apply it.

Today we’ll talk about the Coachee, or Coaching client avatar.

I’ve read one time in one of Russell Brunson Marketing books, called Marketing Secret about the story of a sales person who visited one of the beauty supply shops to sell them some new hands and other kind of sanitizers.

To each product the guy was presenting the 2 executives who met him answered like:

“We don’t know if Alexis will like this”

“Sorry Alexis definitely wouldn’t interested in this one either”

The guy get frustrated, and asked in a direct way: Who is Alexis ? is she the decision maker? Why she’s not in the meeting? Can I just talk to her? When the 2 executives started laughing and said : “ Alexis is not a person, she is our customer avatar.”

This is a very inspiring story for any business or for any marketer.

For us as coaches, this is also extremely important to identify our Coachee avatar, this doesn’t mean will not accept to coach anyone who not exactly complying with our avatar description, but it’s important to know who is our best and dream customer.

We need to know everything about him, so that we’ll know how is the best way to attract him, where we can find him, and how best to serve him.

Tomorrow we’re going to talk in details about what to consider when identifying our customer avatar.

So that’s all for today. Thank you all, keep growing. And Bye for now.