For over 15 years, Craig Clemens has been an eCommerce innovator, brand storyteller, and visionary builder of category-leading brands. As a copywriter, he has written many of the biggest digital ad campaigns in history, generating hundreds of millions of video views and upwards of 1 billion dollars in sales. Presently, Craig is Co-founder of Golden Hippo, America’s largest digitally native brand incubator, which under his leadership has become one of the fastest-growing companies in the USA, scaling to 800 team members across 5 offices with no outside investor capital. Prior to Golden Hippo, Craig founded Breakthrough Media, a digital advertising company that reached 3 million dollars in annual revenues with just 3 employees. Craig began in online commerce in 2003 as a copywriter at Hot Topic Media, which he helped grow to 20 million in annual sales of relationship advice courses. Craig and his wife Sarah are long-time Well Members of charity: water, have funded over 1,200 cleft lip surgeries through a partnership with The Smile Train and Beverly Hills MD, and have built education centers in Guatemala and Kenya through partnerships with The Unstoppable Foundation and Pencils Of Promise. 

Key Takeaways:

• The more unique skill you have, the more you’ll make at it.
• You have to have an immersion period if you’re going to be good at anything.
• If you’re going to hustle, make sure it’s not blind hustle.
• If you get the learning you have not failed.
• You can make some money selling a copywriting course but you cannot make nearly as much money and create nearly as much impact as you can using copy.

Craig Clemens

https://www.linkedin.com/in/craigclemens/

For more information about Chris Vasquez and Next Level Mindset:

http://chrisjvasquez.com