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027: Customer Engagement Methods That Have The Highest Consumer Responses With Cheryl Mason
Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients. What customer engagement methods have the highest responses from consumers and how do we get started? You’re about to find out in today’s episode with special guest Cheryl Mason, founder of the Business Within CRM.
Episode Highlights:
- Understanding the big picture of ‘Customer Relationship Management’ CRM and how to get started
- Customer engagements trends to explore and execute with the highest responses
- Tips for mapping out the customer lifecycle, journey and value for strategic planning of touch-points
- Understanding customer lifetime value and how to enrich the bond between each customer
The inside scoop - the trends to explore as we head into the new year are:
- Text messaging engagement
- QR barcodes - having an impactful image, statement that resonates with the audience… can text or email or mail with QR barcode that they can scan to get a private discount, bonus, video. Example instructions on how to use the product
- Nominating and sharing where people can vote
- Mentorship program or accountability where people buddy up
- How consumers should use the product after they're done… extending the life of the service/product
- Creating a mobile App for your business
Thank you Cheryl for sharing your transformational story and unique perspectives that shift!
Connect with Cheryl:
- Instagram Handle: https://www.instagram.com/business_within/
- Facebook Link: https://www.facebook.com/thebusinesswithincrm
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com
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By Nathalie Amlani
5
11 ratings
Customer relationship management is a key process that helps us grow our business, make improvements, facilitate the process of making decisions of where the company will go, and strengthen the relationship with our clients. What customer engagement methods have the highest responses from consumers and how do we get started? You’re about to find out in today’s episode with special guest Cheryl Mason, founder of the Business Within CRM.
Episode Highlights:
- Understanding the big picture of ‘Customer Relationship Management’ CRM and how to get started
- Customer engagements trends to explore and execute with the highest responses
- Tips for mapping out the customer lifecycle, journey and value for strategic planning of touch-points
- Understanding customer lifetime value and how to enrich the bond between each customer
The inside scoop - the trends to explore as we head into the new year are:
- Text messaging engagement
- QR barcodes - having an impactful image, statement that resonates with the audience… can text or email or mail with QR barcode that they can scan to get a private discount, bonus, video. Example instructions on how to use the product
- Nominating and sharing where people can vote
- Mentorship program or accountability where people buddy up
- How consumers should use the product after they're done… extending the life of the service/product
- Creating a mobile App for your business
Thank you Cheryl for sharing your transformational story and unique perspectives that shift!
Connect with Cheryl:
- Instagram Handle: https://www.instagram.com/business_within/
- Facebook Link: https://www.facebook.com/thebusinesswithincrm
Connect with Nathalie:
- Facebook: https://www.facebook.com/pictonatphoto/
- Pinterest: https://www.pinterest.ca/pictonatphotography
- Instagram: https://www.instagram.com/pictonatbrandingcreative/
- LinkedIn: https://www.linkedin.com/in/nathalie-amlani/
- Join the Free Focal Tangent: Brand Builder Society Community: https://www.facebook.com/groups/brandbuildersociety
- Website: https://pictonat.com