In this episode, I chat with Clare Willetts, founder of not only pink and blue which is challenging stereotypes in early years. They have several pillars and one of those is their marketplace for children's clothes, books and toys challenging the tradition of dressing girls in pink and boys in blue.

We talk about:

• Why Clare cares about challenging stereotypes and her research into the far-reaching influences of this, and why she believes changing buying behaviour will drive positive social change.
• The part shame plays, and peer to peer policing once children start school
• Giving children and parents/carers choice
• What Do Good and Do Well means for Clare, including doing the work well, inclusively and with consideration
• How to talk to children about stereotypes
• Being in the right place and tackling issues we care about
• Challenging the parental leave gap
• Language and limiting beliefs

Links and Things

Find Clare on Instagram and Facebook

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Edited by Ryan Nile for Pure Creation Media