In this episode of the Sales Prospecting School podcast, we cover three formulas that you can use to help you write your sales prospecting letters.

These three formulas for sales prospecting letters are:

1. Idyllic picture + bold promise + proof + offer

2. Introduce problem + agitate problem + present solution

3. Promise + proof

Each of these formulas are adapted from the following article:

https://www.digitalmarketer.com/persuasive-sales-letters/

We have taken the time to look at each sales letter formula and give our opinion on why it works as well as some things to think about when you implement them into your sales strategy.

Thanks for listening to this LEGACY episode of Sales Prospecting School.

Be sure to listen to the In Memory of John Stevenot episode of the show at this link: https://bit.ly/2Sk6TBB

Also, check out John Stevenot's posthumously published book Hacking Normal for John's wise words on the virtues of working remotely and living well in the present because the future is not guaranteed. Amazon link: https://amzn.to/35JTMg4

Pick up a copy of Ted Stevenot's B2B sales prospecting book Prospect Factory at Amazon.com: https://amzn.to/3cZYslM

Visit the START HERE page of Ted's website for links to books, articles, podcasts and tons of other great stuff from both John and Ted. https://tedstevenot.com/

Questions or comments? Ted can be reached at: [email protected]

Connect with Ted on LinkedIn: https://www.linkedin.com/in/ted-stevenot/

Thanks for listening and enjoy!

PS. Don't miss the other podcast started by John and Ted Stevenot - The Health & Money Podcast. This show deals with health, money, investing, lifestyle, and rules for achieving retirement success! Show link: https://bit.ly/3d4c8wh