More Than Digital Marketing

027 – Is Customer Loyalty Dead? Are you Upskilling? & An Underwhelming New Logo


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Join Matt Fletcher, Becky Brennan, and Lucy Taylor as they discuss driving customer loyalty, the state of play when it comes to upskilling, and Fanta’s new logo.


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    Links to this week’s topics can be found below:


    Cost of living, loyalty schemes, retail sales: 5 interesting stats to start your week
    https://www.marketingweek.com/cost-living-loyalty-schemes-retail-sales-5-interesting-stats/


    Ad support media engagement slips as consumers cut back
    https://www.marketingdive.com/news/ad-supported-media-engagement-drops-consumer-trends/647217/


    What’s next for AI and Marketing?
    https://www.adweek.com/creativity/whats-next-for-ai-and-marketing/


    A third of marketers not offered upskilling opportunities

    https://www.marketingweek.com/majority-marketers-access-upskilling-opportunities/


    Fanta revamps logo with launch of first-ever global identity
    https://www.marketingweek.com/fanta-logo-first-global-identity/


    Thank you to James Dawkins for editing the pod each week.

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    More Than Digital MarketingBy Optix Solutions