What happens when you ask GPT to create you a business and run it for 30 days with only 1 human hour of time dedicated per day and a $1k budget?

Well the answer is a lot!

It’s been 19 days since Joao Ferrao dos Santos has this idea and embarked on this journey. I was lucky enough to interview him for the show and hear the lessons that he’s learnt on this wild ride.

Through this episode we are reminded of the importance of having a child like curiosity.

In the 19 days that followed some insane milestones have been hit. 

• 10k euros in sales
• 6k Linkedin follow requests
• 5m+ views on a single LinkedIn Post
• Danish Financial Times Article
• Head of CBS news
• Media/Newspaper/Podcast requests
• Over 100k euros in investment secured
• Reporters liaising with GPT CEO

This is just the beginning for AIAesthetic Apparel. The thesis is only do things if GPT approves it and have fun along the way. This open sourced fashion label has fun running throughout it.

Quote from Joao: “we’re kind of accidentally building a real company”

We discuss how to handle this kind of non-stop ride, how to make the most of it yet stay humble. Something stood out to me that Joao mentioned during our conversation, when I asked him his strategy to capitalise on the momentum he said “it’s important to remember to stay be extremely humble and realize that you go viral on social media and maybe you’re the talk of the town for the week but people move away very fast. The best way to manage that is to work hard while you have traction and ride that wave to wherever you want to go”.

This is an important lesson and takeaway. 

Fun and joy run through this story at every stage, I look forward to sitting down again in 6 months to see where this has gotten to… Netflix documentary? Oprah? Who knows. This is just the beginning. 

Whilst you are here. Check out Underdog Founders. It’s an incredible company Founded by Joao shining a light on Underdog Founders, as you’ll hear in the show, these are true Underdogs, no prior exits, no previous experience in the chosen industry they are disrupting. There are some amazing stories like Equal Food, launched by Alberto who left Goldman Sachs to travel and ended up starting a foot waste company in Lisbon and doing over $1 million revenue 3 years later.

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