Inspiring Sustainability - Podcast

#027: Leading a revolution with a life less throwaway - Tara Button, Founder of BuyMeOnce


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BuyMeOnce is an online curator of beautiful products that last. Tara Button, CEO of buymeonce.com and author of “A Life Less Throwaway” shares her journey from working at a global advertising agency to manifesting her dream of a global platform for durable goods and leading a movement for sustainable living.

First inspired by a Le Creuset cast iron pot, she was constantly looking for products that last and thought that someone else must have created a website with such a collection. Tara was “stalked by the idea of a website” for over 2 years before realising she had to take action.

Tara shares her journey of commercialising the early Buy Me Once website after a Telegraph article went viral and her inbox was flooded with interest. After two major website upgrades and a change in business model, Buy Me Once is a growing seven person team, including one in New York, and over 2000 products listed.

Highlights of the podcast:

+ How they have developed a process to assess longevity and durability of products

+ What companies are doing to improve the sustainability of products

+ Why Tara is campaigning to make product lifetime information more transparent

+ How the circular economy is the only way forward

+ Tara’s book being sold all over the world, from Taiwan to Turkey and Vietnam to Poland

+ Interesting products listed on their website; including a pen that has enough ink to last a lifetime, the unpoppable One World Futbol and the Elvis & Kresse wallets made out of London Fire Brigade hoses

Buy Me Once website: www.buymeonce.com

Tara’s personal website: www.tarabutton.com

Twitter https://twitter.com/buymeonce

A Life Less Throway: https://buymeonce.com/pages/a-life-less-throwaway

One World Futbol: https://uk.buymeonce.com/products/one-world-play-one-world-football-blue

Infinium Space Pen: https://uk.buymeonce.com/products/fisher-space-pen-infinium-space-pen-black-titanium

Elvis & Kresse: https://www.elvisandkresse.com

Host Adam Woodhall of www.inspiring-sustainability.com

Connect: www.linkedin.com/in/adamwoodhall


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Inspiring Sustainability - PodcastBy Adam Woodhall