Brands are built by and for people, which means at some point your brand will necessarily need to interact with other people. At some point, you're going to start receiving feedback.

No matter what your brand is, there will be people who love your brand and people who don't. Some will give you a "thumbs up" on your post, others might leave a nasty comment, while others yet simply ignore the hard work you've put in.

Have you noticed it's easy to base the worth and value of our brands on the opinions of others? The positive feedback makes us feel great, while negative feedback makes us doubt everything we do.

Yet feedback is inevitable. It's going to come whether you want it or not.

The way you handle and use feedback is vital for the health of your brand, even if it’s negative. In this episode we talk about the various forms of feedback and how to deal with it when it comes.