Finally, Marketing That Works

#027, Mitchell Slater Shares Actionable Tips On Creating Website Layouts That Work

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Do you want to learn how to create a website layout that actually works? Then, this episode is for you! Learn from the digital marketer, Mitchell Slater, the CEO of Slater Strategies, as he discusses how websites should be set up in a way that will convert and make more money for your company.

Enjoy this new episode of the “Finally, Marketing That Works” Podcast as Mitchell Slater teaches us about the essential characteristics of a website and share actionable tips for you to update your current website.

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Highlights of This Podcast:

  • [01:24]  there are specific things you can do and add to your website to help it do better

  • [02:05] people look at websites in a specific way, typically in a Z pattern

  • [02:18]  top left will be the logo of your company

  • [02:26] the very top right, there should be a call to action

  • [03:15]  they will diagonally typically go across the screen. And this is where the big like money-making sentence should be

  • [04:23] I love your story, put it on the about page.

  • [04:35] Don't use big words that people wouldn’t understand if they're outside the organization.

  • [05:03] break things down to be super simple, so I can understand what they're talking about

  • [07:09] before they start scrolling, just a little tidbit here, is we always call it above the fold

  • [08:20] there's a small part where you want to empathize with the client,

  • [09:13] The big part that I want you guys to have towards the bottom is how easy it is to work with you.

  • [10:38] Donald Miller has some great content

  • [10:52] keep only the truly important ones that need to be up there

  • [11:12]   not everything has to be at the very top, it just looks cluttered. So put it at the very, very bottom of the website.

  • [11:26]  You need to have some type of lead generator on your website

  • [13:04] you want to build out an email sequence

  • [14:24  I love this analogy of the cherry analogy

  • [17:40]  you break, make something so complicated, so simple


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    Finally, Marketing That WorksBy Mitchell Slater
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