If email marketing feels awkward, forced, or like you never know what to say, this episode will change how you think about it.

In this conversation, I’m joined by email marketing expert Liz Wilcox to talk about what actually works with email, especially if you have a newer online offer and don’t want your emails to sound stiff, salesy, or robotic.

We break down email marketing in a very human, practical way and focus on connection over complicated strategies.

In this episode, we talk about:

- Where to actually start with email marketing (hint: it's not selling)

- Why a strong welcome sequence matters more than people realize

- What "nurturing" your list really looks like in real life

- How to inject personality into your emails without forcing it

- Writing emails that sound like you, even if you don’t think you’re "funny"

- What’s still working with weekly newsletters right now

- Why human-to-human emails outperform formulas and templates

If you’ve been overthinking email marketing or avoiding it altogether, this episode will help you simplify things and feel more confident hitting send.

For more episodes, visit https://optimizedonlinemarketing.com

Find Liz at https://lizwilcox.com