Guest: Allie LeFevereEpisode #27

When you’re a solopreneur, putting your business ‘out there’ is equivalent to having your craziest ideas on a platter for everyone to see (and judge). When you’re the only one working on your business, promoting your business… even talking about your business feels very vulnerable.

I mean, you bought a domain with yourname.com ((hyperventilate)). This shit is real.

Are people going to care?Are they going to listen?Do they care what I have to say?

My guest this week is Allie LeFevre an amazingly spunky life coach who’s an old pro at tackling vulnerability in business. In this episode we dive into areas where we’ve each felt exposed with our businesses and what came out of it… the good, the bad, and the ugly.

On the flip-side of feeling like you want to bury yourself alive, some amazing aspects that only being vulnerable can bring out are:

• Connecting with your audience
• Showcase your voice
• Open a dialog to get to know your audience more fully
• Understand your peeps and truly connect rather than aimlessly create content

*Spoiler Alert*Ultimately you're going to find the people that respond to YOU + suddenly you’ll kick your business up to the next level.

Convinced?

Allie’s 3 Ways to find your voice:

1. Go beyond the avatar/ ideal client exercises + talk to someone like you know them.Write to them like they’re your best friend.

2. When you're writing, do a brain dump then circle back and edit.

3. Don’t be afraid to be raw and real and honest… you’re a work in progress. (<-- love that!)

Its important to infuse yourself into everything you do- you want your work to have personality.