In this episode, I chat with Maury McCoy about how he iterated on an idea he saw in a newspaper and created his own successful product, Penny Portraits. Maury sells thick posterboards with a honeycomb design of various shades of brown so that people can glue pennies onto it. Once complete the carefully placed pennies make up the portrait of the 16th President of the United States, Abraham Lincoln. Since launch, he has sold over 5,000 of these!