Nothing stops a killer personal brand. Today, we’re talking with Isaac Mashman—who went from network marketing to a full-service brand consulting agency.

We cover how New Year’s business spikes can create your best shot at standing out. Isaac walks us through brand audits, keeping your message consistent everywhere, and pivoting when the fun’s gone. We also discuss the role of AI as a weapon in the modern job market.

Connect with Isaac:

https://www.mashmancg.com/

&

https://www.isaacmashman.com/

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TAKEAWAYS

•The New Year often brings a surge in business activity and resolutions.

•Personal branding is essential for standing out in a crowded market.

•AI can enhance efficiency and effectiveness in business operations.

•Building a personal brand requires consistency across platforms.

•Your personal brand works for you even when you're not actively promoting it.

•Networking and connections are crucial for business success.

•Understanding your unique value proposition is key to branding.

•The emotional human touch in consulting cannot be replaced by AI.

•Continuous learning and adaptation are vital in entrepreneurship.

•Success in personal branding comes from strategic positioning and visibility.

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🟢 CONNECT WITH US👇

Instagram ► https://www.instgram.com/thestratshow

Sean: https://www.instagram.com/therealseanlyons

Lee: https://www.instagram.com/jlee_payton

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📖 CHAPTERS 📖

00:00 New Year Reflections

02:48 Business Trends and New Year Resolutions

05:23 The Importance of Personal Branding

06:57 Isaac's Journey into Entrepreneurship

09:41 Transitioning from Network Marketing to Consulting

12:29 Building a Personal Brand Consultancy

15:38 Navigating Challenges in Business

18:09 Finding Joy in Work and Business

20:59 Navigating Personal Branding Challenges

27:33 The Role of AI in Personal Branding

35:02 The Future of AI and Human Connection

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🔔 SUBSCRIBE to the STRAT SHOW👇

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