Having a Master's in Public Administration, science and public policy, Nadine Bender Branham, focused early on towards the new economy with her first job at EB. After that she launched the online sales channel of a camera specialist before kicking off her career at Amazon Germany, which at the time was very much an infant state. Over the years in Amazon retail, she worked in many roles, supported and launched various businesses before in late 2020, she took on an additional opportunity in AWS to run the demand generation business for DACH and beyond.