2021.09.27 – 0270 – The News Channel ReadThis is the style of intonation in which every story is read in a similar style. It takes its name from the ’24-hour news’ style, where presenters don’t have time to read new stories off air before they do so on air. They get into a ‘reading rut’, a muscle-memory delivery that has the same pattern and intonation, rise and fall. Such a delivery is usually not very wrong, but not completely right either. It’s a basic non-committal, neutral safe style that ‘alright’ rather than ‘all right’, and ‘passable’ rather than ‘polished’. With this style, you can usually hear tension in the tone of the reader, who sounds uncomfortable with the information they are reading and are unaware of the direction the script is taking them. 

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